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On Your Bike
A new service concept has been launched in
New Zealand, which utilises real time mobile
technology, GPS locators and video calling to
allow customers to direct a personal shopper
to a store of their choice and make interactive
The global business model has been
compared to transportation company Uber
due to its use of mobile apps. It is based on
a growing global trend towards consumer
outsourcing of their local shopping needs.
The UrbanSherpa personal concierge style service is modelled on
similar successful services in the US and UK and is designed to help
time poor Kiwis’ in urban areas.
UrbanSherpa CEO, Brian Dewil says while national delivery services
are well provided for, there is a gap in the market for the provision of
local pick-ups where a more customised decision or payment needs
New Zealand has entered a new televisual age with the launch of
Freeview Plus – a service that combines the power of internet TV with
traditional free to air viewing.
The new smarter way to enjoy TV, brings the most popular shows
from On Demand and Live TV together on new 2015 FreeviewPlus
Freeview plus includes the following smart features:
Switch easily between live TV and On Demand content
8-days forward and 8-days catch up TV Guide
Easily find and discover on demand and live TV shows
Reminders to notify you when your show’s about to start
Personalise your FreeviewPlus with Your FavouritesPlus all the live
programming with Freeview|HD channels
FreeviewPlus Ready Smart TVs are available from LG, Panasonic,
Samsung and Sony. With one of these new 2015 Smart TVs
connected to UHF aerial and broadband, you’ll automatically receive
the FreeviewPlus services. If you don’t want to rush out and get a new
TV, Freeview Plus can be added to your current TV by buying a set top
box for $169.
Battery manufacturer Energizer is doing its part to make small
changes with big impact, launching the world’s first battery made from
recycled battery content – something that experts had previously
The Energizer EcoAdvanced battery is made with 4% recycled
battery content by total weight, up to 10% of a key active
ingredient. This is a ‘first step’ towards reducing the impact
household batteries have on the planet and paving the way for
Energizer to reach its goal to increase the amount of recycled
content from 4% to 40% by 2025.
To encourage Kiwis to reach their goals Energizer have also
announced the winners of the Power of Positive Energy project. The
competition launched in May to find New Zealanders with a passion
for innovation, waste minimisation or community improvement and
give them a helping hand to continue, or expand their initiative.
The five winners have been handpicked and each one rewarded
with a $5,000 grant to help them spread their positive energy further.
Energizer wanted Kiwis to also
feel empowered to take
on those things that
may seem daunting
at first but that will
help bring about
in the lives of their
friends, families and
To follow the
journey of the
as they come to life
visit the Energizer
to be made at the point of purchase or where
the retailer requires a shopper to be present.
The service is launching in central Auckland,
and will operate seven days a week with a team
of ‘urban sherpas’ who will be available to pick
up, purchase and deliver whatever customers
need from the inner city district.
The service will cost a flat fee of $19, and
will initially be available within a 3.5km radius
of the Auckland CBD to cater to busy office
workers, but the company plans to expand
the offering in Auckland, and into other NZ metro centres, over the
In international markets the cost is completely subsidised for
customers by bricks and mortar retailers wanting to improve their
customer service and compete with the rise of online shopping.
For more information see www.urbansherpa.co.nz.
FMCG BUSINESS - AUGUST 2015 11
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