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The annual Devro New Zealand Sausage Competition is underway and
this year it will culminate with the first National Sausage Day, to be held
on October 22nd.
The NZ Sausage Competition gives shoppers access to more variety,
better choice and greater quality sausages, just in time for National
Sausage Day – the celebration of a Kiwi summer icon.
Head judge Kerry Tyack says he is delighted to be returning to
the role and relishes the opportunity to discover what new taste
combinations are on offer in 2015. “I never tire of this amazing
competition. Every year there are improvements, changes and
innovations. There can be no doubt, Kiwis have conquered the art of
creating great sausages and I am excited to renew my acquaintance
with people who are passionate and knowledgeable about food and
their craft in particular. Our summers are all about eating great food,
and sausages are a big part of that,” says Tyack.
In previous years the competition has attracted more than 450
entries covering 11 categories. These include traditional beef,
traditional pork, poultry, saveloys, cocktails, polonies, pre-cooked,
flavoured, traditional flavoured, rounds, continental fresh, continental
ready-to-eat and gourmet.
Sausages are assessed on visual appeal, aroma, flavour, texture,
shrinkage and composition by a team of more than 30 judges, all with
either a butchery or culinary background.
Paddy Kennedy, from Allenton Meat Centre in Ashburton, was
the 2014 Supreme Award winner with a beef and blue cheese
sausage. He says: “Winning the Devro New Zealand Sausage
Competition was the best form of advertising for our business
which money just can’t buy. Coming up 12 months after the win we
are still making 10 times more sausages than we were prior to the
competition.” This year’s winners will be revealed after the Grand
Final on October 21.
New World’s adored collectable craze has been sliced and diced and
turned into Little Kitchen. It’s new and exciting, it has some of previous
year’s Little Shop favourite elements, but this year the experience also
includes a little experimentation.
After searching the globe, New World discovered two exciting food
architects from London, Bompas & Parr, who have helped create
several food experiments which celebrate everything Little Kitchen is
about, promising to create excitement amongst kids of all ages.
Sam Bompas and Harry Parr (pictured) broke into the London
culinary scene several years ago and are best known for their glow in
the dark jelly, flavoured fireworks as well as turning famous London
landmarks into jelly. Their talents have been showcased at some of
the biggest events in London and Europe - and now they are bringing
their unique take on food to our shores.
Bompas says: “We can’t wait for Kiwi kids to start experimenting
and mixing up every day household products and turn them into
awesome creations such as glow in the dark ice cream, flavoured
clouds and musical sausages.”
There are now 38 new mini collectables in the set, each with their
own special effect such as glow in the dark feature, scratch and sniff
panels, colour changes with temperature and sound elements. There
will also be limited edition bonus mini collectables, to be discovered
across the campaign.
Customers will receive a sealed package containing a mini grocery
collectable and a Little Kitchen activity Lab Note, with every $40 spent
at New World.
This year’s collection sees the return of some of New Zealand’s
most popular brands such as a mini Anchor milk bottles, Wattie’s
Tomato Sauce, Dole Bobby banana, Golden Crumpets and many
more. Each mini has its own special Lab Note, a unique recipe or
experiment to entertain and delight.
For more details check out www.littlekitchen.co .nz
DRIVE YOUR SHARE OF SALES
Contact your DKSH New Zealand Limited representative for more information.
Search for NZ’s top
sausage is on
2014’s Supreme Award Winner Paddy Kennedy
from Allenton Meat Centre in Ashburton.
We have a winner!
The lucky winner of our Langham prize (as advertised in
the July edition of FMCG Business) was DKSH NZ LTD.
arrive at New World
8 FMCG BUSINESS - SEPTEMBER 2015
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