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when it comes to calories we gave it a crack! It was
simple really – fruit juice (never from concentrate)
some pure water and a dash of the natural sweetener
stevia. Bingo. Full taste, half the calories!”
The Skinny One is available in four flavours
Orange, Tropical, Blackcurrant & Apple and
Raspberry & Apple.
Coconut Coolers are another recent launch.
Kean explains: “To keep them light and deliciously
refreshing we put together a natural blend of the
good stuff – real fruit juice (no concentrate again),
pure water and a bit of cane sugar. Oh, and to be a
bit fancy we added in a tasty dash of coconut water
a knockout natural hydrator!”
Coconut Coolers are available in two varieties
Raspberry and Pomegranate and Mango, Peach
Food and beverages that offer convenient
snacking as well as functional benefits have seen
exponential growth over the past 2-3 years.
“Consumers look for real benefits from wholesome,
natural foods and beverages,” says Kean.
He adds: “Building on the success of our famous
Charlie’s Spirulina Smoothie – we launched our
‘Fruit Fix’ range - a great way to get a dose of fruit
and other good stuff between meals. Our 1L Fruit
Fix range contains six serves of fruit per bottle. No
dairy, no gluten, no added sugar, no preservatives,
no concentrate - ever.”
Charlie’s Fruit Fix smoothies are now available
in four different flavours – Spirulina, Kiwi Aloe &
Kale, Berry & Acai and Mango & Coconut.
*40-50% less calories than regular Charlie’s Juice
The Coca-Cola Company
The Coca-Cola Company is represented in New
Zealand by Coca-Cola Amatil and Coca-Cola
Oceania. Other brands supported by the Coca-Cola
system in New Zealand include Coca-Cola Life;
Coca-Cola; Diet Coke; Coca-Cola Zero; Sprite;
Fanta; Schweppes; Lift; Lift Plus; Glaceau Vitamin
Water; Fuze Tea; Powerade; Kiwi Blue; Keri Juice
Co.; E2; Rose’s Fruit Cordial; Thexton’s; Zico; L&P;
Deep Spring; Pump and Pumped.
Among new products launched in the last 12
months are the Schweppes Traditionals range;
Coca-Cola Life; Powerade Power Play; Powerade
Black Storm; Zico Coconut Water; Keri Pulpy
Orange and Mango; Powerade 500mL; Kiwi Blue
Sparkling Lemon & Lime; Fanta Limited Edition
flavours; Schweppes 6 x 250ml cans; Coke Zero
Vanilla and Fuze Tea multi-serve 1-litre.
How have they progressed?
“We’ve seen a growing demand for healthier
alternatives so we’ve made several changes to
offer consumers healthier options and even more
authentic flavours,” says Delina Shields, Group
Marketing Manager, Coca-Cola New Zealand.
She adds: “Consumers have responded positively
to the addition of real brewed ginger in the new
Schweppes Traditionals range.
“Coca-Cola Life, sweetened with the natural
ingredient stevia and with 35% less sugar than
Classic Coke, has performed well as the new
permanent addition to the Coca-Cola range. People
are returning to the brand and the category.
“Zico coconut water has also been successful.
This is one of the newest and fastest growing
beverage categories and delivers to consumer desire
for healthier beverages. Sampling has been key to
growing this new drink segment.
“Consumer reaction to these new changes
indicates we are finding ways to give consumers
drinks they love and feel good about,” says Shields.
Is the company planning to launch any new
products in the next few months?
Shields says: “We are excited about the re-
launch of Keri Fruit Drink (previously Keri Kids).
The reformulation includes natural colours, no
preservatives, less sugar and fewer kilojoules while
the fruity punch gives it great flavour.”
With regards to consumer trends in this category,
she says: “Consumers are looking for healthier
ways to enjoy their favourite established beverages,
but of course without sacrificing great taste and
refreshment. We are also seeing considerable
growth among smaller portion sizes/packs.”
Schweppes targets adults with
sophisticated look and taste
In August this year, Schweppes announced the
launch of its new Traditionals range, which is
designed to appeal to adults looking for refined
packaging, quality ingredients and authentic flavours.
With more than 230 years in the soft drink
market, Schweppes was the first ever soda brand
in the world. The new Schweppes range has been
supremely crafted and celebrates the brand’s
heritage as a trusted and established brand with the
proudly displayed tagline “Finest sodas since 1783”.
The range includes Classic Ginger Beer with
brewed ginger, a new Spicy Ginger Beer in response
to consumer demand for an ‘extra strong’ variant
with an intense ginger kick, Light Ginger Beer with
just four calories, Lemon Lime & Bitters and Old
Fashioned Lemonade made with real lemon juice.
“The new range offers a premium soda experience
and has been tailored to appeal to adults who want to
balance out their busy lives with the occasional tasteful
indulgence. The new recipes have been established to
meet consumer demand for an authentic taste – and
we look forward to sharing the new drinks with New
Zealanders,” says Jodie Timmins, Brand Manager
Adult & Flavours at Coca-Cola New Zealand.
The products were available from June 2015,
with an extensive launch supported by Adshels,
billboards, trade magazines, point of sale (POS) in-
store and a strong sampling campaign so consumers
can try the authentic great taste. The POS will
include a shopper suite with fridge stickers and
WITH 35% LESS
WELL AS THE
FMCG BUSINESS - SEPTEMBER 2015 27
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