Home' FMCG Business : FMCG NOV 2015 Contents [gear]
up of all the tech
about, for work,
rest and play.
Samsung have become famous for their
Android based smartphones, but they are
also moving Android into enterprise with the
Samsung Smart MultiXpress Printer series. The
Samsung Smart MultiXpress series of MFDs
are equipped with the Android operating
system – which enables them to be supremely
intuitive, easily scalable and customisable to
suit different office environments.
The design came from a need to redefine the
printing process – bringing printing solutions in-
line with the ubiquitous connectivity, integration
and simplicity of other everyday business
devices, such as smartphones and tablets.
Samsung have used the knowledge that people should be able to
customise their printers because every office is different and make
them as easy to use as our smartphones.
The new Samsung Smart MultiXpress series of MFDs each feature
a 10.1-inch full touchscreen panel that helps users to search and
print from web browsers, emails, maps, images and other types
of content (without the need to connect to a PC or server). The
touchscreen also offers the ability to preview documents, as well as
providing a range of editing and annotating capabilities.
The printers feature Samsung’s Smart UX Centre, the same
touch-based, customisable UX technology featured on the Samsung
Galaxy line of smartphones and tablets. Android OS empowers the
new Samsung MFDs with great printing app scalability – similar to
smartphone technology – reinforcing both the connectivity and
scalability of the printer range.
Apple has taken a big step forward by introducing
the iPad Pro, a professional level tablet with a
12.9-inch Retina display and ground-breaking A9X
chip, which delivers better performance than most
The new larger iPad Pro is thin and light and
provides all-day battery life. There are already
more than 850,000 apps in the App Store
designed specifically for iPad, and the new iPad
Pro is expected to enable a new generation of
advanced apps for everything from productivity,
design, illustration, engineering and medical, to
education, gaming and entertainment.
Apple has also introduced the Apple Pencil
for iPad Pro, a precision input device available
for purchase separately, which makes drawing
and sketching feel fluid and natural. The touch
subsystem of the Multi-Touch display in iPad Pro
has been redesigned to work with Apple Pencil to
reduce latency and deliver incredible accuracy for
activities like illustration and detailed 3D design.
Advanced sensors in Apple Pencil measure both
pressure and tilt for a fast and fluid drawing
experience, while a built-in Lightning® connector
makes for quick and easy pairing and charging.
Apple Pencil also works with popular apps like
Mail, Notes, Procreate and Office 365 for iPad,
offering new levels of creativity and productivity.
iPad Pro comes in three gorgeous metallic
finishes including silver, gold and space grey and
will be available from November from apple.com/
nz, select carriers and Apple Authorised Resellers.
FMCG goes virtual
It might sound like something from a 1950s science fiction flick but
virtual reality in a cereal box is a fact in 2015. Kellogg’s has packed a
virtual reality experience into its Nutri-Grain 500g size box linking it
to a smartphone app so consumers can drop in to action footage of
people doing amazing things.
Once the exclusive domain of high tech gadget companies and
graphic design studios, it’s definitely a first for the New Zealand grocery
market - virtual reality for the price of a box of cereal. Purchasing an
online cardboard VR google viewer would cost you up to $30.
Cereal munchers are now able to access and experience virtual
reality footage by simply purchasing a limited edition Kellogg’s Nutri-
Grain 500g box. Available in grocery nationwide, the custom boxes
can be crafted into virtual reality headsets using the cardboard
packaging of the box and supplied lenses.
Consumers can then access a range of virtual reality videos by
scanning the box’s QR code and watching through the new Nutri-
Grain BOLT app on their smartphones.
Three amazing adventure
experiences are unlockable with
the limited edition packs – an
exhilarating wingsuit flight, a thrilling
mountain bike adventure and an
extreme longboard ride.
The Kellogg’s Nutri-Grain BOLT app
is available from both Google Play
and iTunes App stores as
a free download and the
contender will remain
available even after the
limited edition packs
have sold out.
16 FMCG BUSINESS - NOVEMBER 2015
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