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“This year we refreshed the packaging design for Classic Nuts
(almonds, cashews, walnuts, Brazils and macadamias), and added
the Health Star Rating to both Classic Nuts and Deluxe Mixes (soft
packaging transition). The Health Star Rating is an additional health
cue for consumers on front of pack, and together with each product’s
health claims, they should have a better understanding of which
benefits each type of nut/nut mix offers.
“Deluxe Mix Sport & Trail is the latest addition to our range.
Specifically developed to provide the right nutrients to nourish you
after exercise, Mother Earth Deluxe Mix Sport & Trail is a great post-
exercise recovery snack. It boasts a 4-star Health Star Rating and it
has a carbohydrate to protein ratio of 2:1 to help restore your energy
levels, thiamin and magnesium to further unlock energy and protein
for muscle recovery,” she explains.
O’Sullivan says: “Regarding salty snacks, Prolife’s brands are doing
well. Mother Earth is player no.3 in the total snack foods market with
our ‘better-for-you’ range - no added MSG, no added colours or
flavours, no preservatives; Value Pack is no.4 . Both brands have just
six SKUs in each of their snack ranges, and as with nuts, we intend to
focus our NPD on the Mother Earth brand.”
Source: IRI-Aztec MarketEdge TKA Grocery – Total Snack Nuts MAT ending 6/9/15.
Bluebird is the word in snacks
The salty snacks market has achieved significant growth in
supermarkets, recording an impressive 6.5% increase on the prior
year*, said a Bluebird spokesperson.
“Bluebird leads the salty snacks market in New Zealand with a
range of successful brands including Bluebird, Copper Kettle, Doritos,
Twisties, Grain Waves and Le Snak. The company is always looking
for ways to improve their portfolio with a range of initiatives to keep
brands relevant to consumers,” said the spokesperson.
Earlier this year, Bluebird announced a switch to healthier oils,
including sunflower and canola, across its Bluebird Thinly Cut Chips
range. As a result of this change, the Bluebird
Thinly Cut and Delisio ranges now contain 75%
less saturated fat**, forming part of an ongoing
commitment by Bluebird, to offer healthier snack
options. “Aztec data indicates this has resonated
with consumers, with Bluebird Thinly Cut
recording significant growth***,” commented
Like retail partners, Bluebird is busy preparing
for the key Christmas sales period and finalising
an exciting plan of activities for 2016 to encourage
further market growth.
*Aztec YTD to 23/08/15
**Compared to Potato Chips cooked in Palmolein Oil
***Bluebird Thin Cut sales, Aztec Qtr to 23/08/15
NZ’s original popcorn brand
Pop’n’Good and ACT II popcorn are part of Davies Foods’
portfolio of brands.
“Pop’n’Good is NZ’s original popcorn brand - we just celebrated
our 30th anniversary last year and it is still made and packaged in Te
Awamutu after all these years,” explains Reuel Newman, Sales Manager.
He adds: “While both brands are mature market leaders they are
still driving growth. ACT II is growing at 11.2% and Pop’n’Good is
growing at 4.5% (MAT 20 Sep, Nielsen). In fact, eight out of the top
10 popcorn SKU’s are from Davies Foods with Pop’n’Good and ACT II
accounting for 73% of all popcorn value sales (MAT 9 Aug 2015).
“While numerous RTE and microwave popcorn brands have
launched against both ACT II and Pop’n’Good, they remain the clear
market leaders (in both value and volume),” says Newman.
Premium UK crisps arrive in NZ
Tyrrells award-winning hand-cooked English crisps have arrived on
our shores, made in small batches with potatoes from Herefordshire
farmers in the UK and all natural ingredients.
The UK crisp market is currently worth about £1bn, according to
Mintel and premium crisps account for about £300m of this total.
Within premium, hand cooked accounts for 70% (and growing) and
standard accounts for 30% (and declining). The Tyrrells brand has had
double digit growth for 12 years there, to have annual sales of £88M,
holding almost 30% share of the fastest growing segment (premium)
in the world’s biggest crisp consuming country (per capita).
“In New Zealand TKA, Total Snack Foods are worth $246M and
growing at +4.4% (+$10.3M),” says Jane Bennett, Marketing Manager,
Hansells Food Group. “Premium Crisps growth accounts for half of the
growth of Total Snack Foods,” she explains.
Total Snack Foods include: Potato, Extruded, Corn, Cereal, Non-Potato
30 FMCG BUSINESS - NOVEMBER 2015
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