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Non-alcoholic beverages sold at retail level in
New Zealand will carry new Health Star ratings
(HSR) on their labels as soon as practicable
following a decision by members of the New
Zealand Beverage Council (NZBC). Adding the
HSR system to new labels has already started
and it will be applied to all relevant products as
packaging is revised or renewed.
Members of the Council, who produce more than 95% of all
juice and non-alcoholic beverages sold in NZ dairies, stores and
supermarkets, will subject the success of the initiative to independent
review. They agreed unanimously at the Council’s annual conference
recently that the HSR was a useful tool in helping consumers
understand what’s in their food and to enable them to make
appropriate choices. In addition to on-pack guidelines, they fully
support a comprehensive consumer education programme that
involves all parties to draw attention to the system’s usefulness.
Council President Olly Munro says the vote is further
acknowledgement that the New Zealand beverage industry recognises
it can make an important contribution to help those dealing with
issues relating to health and lifestyle choices. He said changing labels
is a multi-million dollar cost but the industry is committed to assisting
consumers understand better what’s in their food and to make better
choices. In addition, the industry would continue to offer a range of low
and no kilojoule options, would continue to look at ways of reducing
sugar in its products and was working on smaller or alternative pack
and portion sizes, as well as remaining
committed to responsible marketing.
The NZBC represents the manufacturers
of New Zealand’s juice, carbonated drink
and bottled water brands, and their
suppliers. For further information email
Did you know?
Non-Alcoholic Ready To Drink (NARTD*) beverages (NARTDs), are
5% of the energy**** consumed by the average adult in NZ *****
Regular sugar-sweetened carbonated soft drinks contribute 1.6% of
the energy in an adult diet. *****
Amongst ALL Non-Alcoholic Ready To Drink (NARTD) beverages, one
in three are diet/low kilojoule (32.2%), up from 27.7% in 2013.**
Overall, regular NARTD beverages continue to decline (down
1.1% versus 2014, while NARTD diet/low kilojoule beverages have
experienced double digit increase (+11.2%).**
Low kilojoule carbonated soft drinks comprise 30% of the category,
up from 28.7%
Two of the top four carbonated soft drink brands are diet/low
* NARTD covers all packaged beverages including milk drinks.
** Source: NZ Nielsen RMS Scan MAT 06/09/2015
*** IRI-Aztec MarketEdge Scan, Total Defined Petrol, Total $ sales by CSD brand, 13 weeks ending 06/09/15
**** Energy in non-alcoholic beverages comes from carbohydrate, sucrose (added sugar), glucose,
fructose (juices), protein and fat (milk drinks).
***** Ministry of Health National Nutrition Survey 2008/09 – most current survey.
Health Star ratings to appear on
Examples of what the Health Star Rating system
might look like on food items (source: MPI)
Edible water bottle causes splash at
An edible alternative to plastic water bottles made from seaweed
has topped the UK round of an EU competition for new, more
Global sales of packaged water have reached about 223 billion litres
this year. However, the new spherical form of packaging, called Ooho
and described by its makers as “water you can eat”, is biodegradeable,
hygienic and costs only a few cents per unit to make. It is made from
calcium chloride and the seaweed derivative sodium alginate.
Ooho won the joint award with Alchemie Technologie, who have
created a digital way of dispensing dye for the textile industry. They
will go on to compete against entrepreneurs from across Europe.
Ooho designer Pierre Paslier, described the product as “like a
man-made fruit”, which uses a double membrane to contain water.
To carry larger quantities of water, a number of the capsules can be
packed into a larger and thicker skin, much like an orange.
Investors are showing an increasing interest in clean
technologies, with the global market soaring to US$310 billion in
2014, a 16% increase. In June, the world’s richest man and Microsoft
founder Bill Gates pledged to invest $2 billion in breakthrough
The Ooho edible water bottle.
FMCG BUSINESS - NOVEMBER 2015 37
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