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ON THE COVER
Find out why shoppers trust products with the
Tick and see the latest research from the Heart
Foundation on pg 30-33.
LEADING INDUSTRY NEWS
PLUS! BREAKFAST FOODS n CHOCOLATE & CONFECTIONERY n EVENTS n
ood customer service is hard to come by these days, but I found a shining
example of best practice at New World Howick in East Auckland recently.
Owner/operator Brendon Jones shares some interesting insights from his store
on pg 36-37 .
At the other end of the spectrum, it was disappointing to see that a
supermarket in central Auckland is now issuing $50 parking tickets to
anybody who overstays their 90-minute welcome (or steps away from the property, even
briefly). Apparently, there are people monitoring every move in the carpark, ready to pounce
on you immediately with a hefty fine. Parking space is at a premium in Auckland, but I
wonder if such ill-conceived tactics will cause a PR nightmare for this particular banner, in our
very competitive market.
A new trend towards personalised products to meet the individual desires and needs
of shoppers was evident at ISM 2016, the world’s largest trade fair for sweets and snacks.
A world first 3-D printer for fruitgums took the top innovation prize at ISM, while Tennis star
Maria Sharapova presented her very own chocolate brand there. Turn to pg 42-43 to see the
highlights of this event, which was held in Germany recently with around 38,500 trade visitors
from 146 countries.
We also asked local Chocolate and Confectionery suppliers what’s new for supermarkets and
C-stores in New Zealand in the lead up to Easter and Mother’s Day. You will find their category
insights on pg 18-23.
In our exclusive interviews this month, we talk to Phil Gregan, CEO of NZ Winegrowers and
Chris Quin, Foodstuffs North Island Ltd. CEO, who shares his thoughts on consumer trends,
sharp prices and trusted brands.
Shoppers in New Zealand have trusted the Heart Foundation Tick for well over 20 years to
help them pick out healthier choices within food categories. Two years on from the launch of
Two Ticks, there are already over 100 products carrying the new symbol. Find out more about
the latest research from the Heart Foundation in our cover feature, which starts on pg 30.
Enjoy this issue,
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4 FMCG BUSINESS - MARCH 2016
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