Home' FMCG Business : FMCG MAR 2016 Contents [Q&A]
There was a big focus on diversity of styles,
from classic stainless steel fermented wines,
through to botrytised, wild fermented and
oak aged approaches, as well as low alcohol
While Sauvignon Blanc is our most popular
drop we’re seeing huge interest in our Pinot
Noir and Pinot Gris as well. Also, at the NZ
Wine Chardonnay and Sparkling Symposium,
held in Gisborne in February, our international
wine influencers were very impressed at the
quality and diversity of wines available.
WHICH NEW WINE TRENDS DO
WE NEED TO WATCH?
Consumers are buying more ethically, and are
increasingly interested in knowing where their
food and drink comes from, reinforcing the
need for robust sustainable wine production
programmes to give our consumers peace
We have a lot more consumers who are
committed to healthy living and knowing
what is in the products they’re consuming.
This has encouraged a new trend to emerge
around producing ‘lighter’ wines, which have
lower alcohol and calorie content.
WHAT IS YOUR ADVICE FOR NZ
RETAILERS AND SUPERMARKETS?
Consumers are interested in trying different
wine styles, so it’s important to stock a wide
range of varieties from all New Zealand regions
to meet consumer needs.
WHAT WERE THE KEY FINDING
OF NEW ZEALAND’S FIRST
SPARKLING AND CHARDONNAY
We’ve had a lot of feedback from our guests
Please tell us about your role at
I’m the CEO of New Zealand Winegrowers,
the national organisation for New Zealand’s
grape and wine sector. We currently have
approximately 850 grower members and 700
We undertake a wide range of tasks on
behalf of New Zealand’s grape and wine
• advocacy at regional local and
• providing a global marketing platform for
New Zealand wine
• facilitating world-class research on
• giving the industry timely and strategic
• organising sector-wide events such
as the International Sauvignon Blanc
Celebration, the Members’ Annual Bragato
Conference and Awards and the Air New
Zealand Wine Awards.
WHAT WERE THE HIGHLIGHTS
OF THE RECENT INTERNATIONAL
We had over 300 people attend the
celebration, from 18 different countries - 65
high profile international wine influencers
were taken on a ‘wine flight’ from Blenheim to
Gisborne, on two charter Air NZ Q300 planes.
The flight path took guests over
the spectacular Marlborough, Nelson,
Martinborough/Wairarapa, Hawke’s Bay and
Gisborne wine regions. On-board guests were
invited to try wines from some of the regions
they were flying over, including a Nelson
Albariño, a Martinborough Pinot Noir and a
Hawke’s Bay Syrah. This was the first flight of
its kind and a real hit with our visitors!
IS SAUVIGNON BLANC STILL
NEW ZEALAND’S MOST POPULAR
Without a doubt Sauvignon Blanc is still
our most popular variety, making up 85%
of our total exports. We are doing some
exciting things with Sauvignon Blanc in
NZ, which were showcased at the recent
International Sauvignon Blanc Celebration.
WITH PHIL GREGAN
CEO OF NZ WINEGROWERS
following the inaugural NZ Chardonnay
and Sparkling Symposium. The stand out
comments were that they were impressed at
the amount and quality of sparkling wines
being produced in New Zealand. In regards
to Chardonnay, we had an extensive line-up
and our guests were blown away by the
number of exceptional wines they tried, and
by the regional and stylistic diversity that
New Zealand has on offer. The event was a
huge success and showcased both the wines,
and the Gisborne region superbly.
HOW WILL THE INDUSTRY
ACHIEVE ITS GOAL OF $2
BILLION OF ANNUAL WINE
EXPORTS BY 2020?
We will achieve our goal by continuing
to invest in quality in all aspects of our
business from grape growing and wine
making, through to sales and marketing.
We need to be world-class in all aspects
of the value-chain.
WHAT ARE THE BIGGEST
CHALLENGES FOR OUR
There’s great opportunity for New
Zealand wine in the global market place,
but opportunity always brings with it a
multiplicity of challenges. Whether it’s
the weather in New Zealand, currency or
distribution, it’s important to remain focused
on the opportunity rather than getting
overwhelmed by the challenges.
WHAT ARE YOUR PREDICTIONS
FOR VINTAGE 2016?
At time of writing vintage 2016 is not yet
underway, but all the signs point to a high
quality vintage (following good summer
weather), which looks to be larger than
YOUR IDEA OF THE PERFECT
It depends hugely on the occasion. We’re
lucky in New Zealand because we produce
a range of top quality wine, from many
different grape varieties, which can be
matched to any modern food style- it’s too
hard to pick one!
50 FMCG BUSINESS - MARCH 2016
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