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Cadbury prides itself on offering unique and
delicious flavour combinations for Kiwis to
enjoy. And in the last few weeks the Cadbury
Flavour Shed, modelled on the traditional
back-garden shed – the quintessential home
of Kiwi discovery, inspiration and invention –
travelled the country unearthing further flavour
inspirations to pair with chocolate.
The month-long celebration of chocolate
for Kiwis began with Cadbury bringing back
the much-loved Jaffas block – the highest
selling block launch of 2015. The company
then launched tastebuds-first into a week-long
celebration of chocolate at the 2016 Cadbury
Dunedin Chocolate Carnival, with chocolate
worshipped at every corner and activities for parents and children alike.
At the great Jaffa Race in Dunedin, Cadbury’s uniquely crafted
travelling shed opened its doors to ask visitors “What’s your flavour?”,
beginning a nationwide discussion of flavour finding and a journey
from the deep South right up to the North Island. The ‘What’s Your
Flavour NZ?’ activity posed a question to the nation. It’s a real-time
and digital conversation seeking to find the flavour Kiwis believe best
represents where they live.
Unique combinations included blueberry & lemon (Highlander
Foodstuffs is investing more than $200
million nationwide in new stores and
store refurbishments. Work includes the
construction of seven new stores, worth
around $120 million in total, and about $80
million will be spent on upgrades for 11 stores.
The four North Island stores currently being
built are: PAK’nSAVE Tauriko, in Tauranga; New
World Te Kuiti; New World Papakura, in South
Auckland; and PAK’nSAVE Tamatea, in Napier.
Another five North Island stores have
upgrades underway: PAK’nSAVE Clendon, in
South Auckland; New World Willis Street, in
Wellington, New World Pahiatua, New World
Metro in Auckland’s CBD, and New World
Orewa. Work has just finished at New World
Pioneer Highway, in Palmerston North.
Foodstuffs (North Island) Ltd General
Manager Property Development Lindsay Rowles says, it’s an
exciting time for retail development in New Zealand, with multiple
“Consumers are becoming more discerning about where they
shop,” says Rowles. “Some want more modern facilities and a wider
range of products, while others are focussed on cost savings and
environmental sustainability. We are well aware of all those factors,
and are investing in order to cater for these
needs well into the future.”
Foodstuffs North Island is also planning a
major overhaul of New World Papatoetoe.
Meanwhile, in the South Island, new stores
currently being built include New World
Ferry Road in east Christchurch; PAK’nSAVE
Queenstown; and Four Square West Melton.
Foodstuffs (South Island) Ltd General
Manager Property and Retail Development
Roger Davidson says all three are due to
open in spring. “At one end of the scale is
PAK’nSAVE Queenstown, which will cover
about 5500 square metres and bring
New Zealand’s lowest food prices to the
Queenstown-Lakes District for the first
time. At the other end is Four Square West
Melton, which promises to give locals
greater shopping convenience.”
Five other southern stores are being refurbished: New World
Halswell in south Christchurch; New World Lincoln; New World Elles
Road in Invercargill; New World Alexandra; and PAK’nSAVE Timaru.
“Overall, it amounts to a massive work programme for us,”
Davidson says, “and a sign of our long-term commitment to the
communities we serve.”
Foodstuffs invests in local communities
Foodstuffs (North Island) Ltd General Manager
Property Development, Lindsay Rowles
blue & yellow) chocolate from Dunedin, rose-flavoured chocolate for
the ‘garden city’ Christchurch, popping candy choc to represent the
bubbling geysers of Rotorua and a kale chocolate from Auckland. Not
surprisingly, some Kiwis were keen to taste iconic Cadbury favourites
such as Pinky, Perky Nana or Pineapple Lumps in a chocolate block.
Cadbury has been inspired by the flavour submissions from across
the country and are looking forward to bringing New Zealand further
delicious chocolate combinations. Consumers can continue the
flavour conversation online using #WhatsYourFlavourNZ.
10 FMCG BUSINESS - SEPTEMBER 2016
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