Home' FMCG Business : FMCG FEB 2017 Contents THIS IS a really
exciting time to
be working in this
industry. After a
longtime love affair
with Sauvignon Blanc
and Chardonnay, New
Zealanders are really
embracing and trying
new wine varietals
and different types of
beers. It’s becoming
more and more normal to see a great craft beer on the table at
dinner for example, or to offer guests a selection of beers and
wine across the price and flavour spectrum when entertaining
at home. It’s a great challenge for us as retailers - satisfying this
curiosity and meeting the needs of a range of customers who have
a variety of different tastes.
This year we’ve continued to see double-digit growth in craft
beers as well as continued interest in premium wine. For 2017,
this means we’ll see more new and interesting craft beers being
added to our shelves, and for wine, if global trends are to be
followed, Rosé and Prosecco will be the wine varietal of choice in
the year coming.
On the downside, the recent earthquakes in the South Island
have impacted the Marlborough wine region and there have been
mixed reports on the volume of wine and grapes lost by various
wineries in this region. It is too early to tell if or how this might
impact wine volumes in 2017.
One of the biggest trends we’ve seen emerging has been
around health and well-being - a number of manufacturers are
recognising the increased customer demand for lower alcohol and
reduced calorie or carbohydrate options in both beer and wine.
For Countdown, we’re committed to supporting this by ranging
low-alcohol options and ensuring that customers have choice.
It’s part of being a responsible retailer, and we recognise that
we have a role to play in helping customers see these types of
products. Recently the Sale and Supply of Alcohol Act has been
amended to ensure that non-alcoholic beer and wine can now be
displayed in the alcohol area at supermarkets. This is good news
for customers searching for these options. We want to make it
easy for New Zealanders who enjoy the taste of beer and wine,
but not the alcohol, to find these products in our stores. In turn,
the more people who choose no or low-alcohol options, the more
manufacturers will invest in innovation in this space.
One exciting trend to keep an eye on this summer and well into
2017 will be wine and cider blends, which will no doubt be a hit
once the sun really starts shining. We have a number of suppliers
who are focusing on this space, including lower alcohol options.
AS WE enter into
2017, beer drinkers
will have more choices,
more breweries and
more beer styles than
ever to choose from.
The craft beer
continue to grow as
consumers seek more
interesting beer styles.
New craft breweries will continue to enter the market. The Brewer’s
Guild Beer Awards had a record 946 entries in 2016 (up from 858).
Expect to see entries up again int 2017.
Lower ABV and session beers will continue to increase in
popularity. The Go Low Action Group headed by Bruce Robertson
is “challenging misconceptions about low-alcohol beer, urging Kiwis
who haven’t already, to give it a try this summer.” Low-alcohol beers
were notable winners at the Brewers Guild of New Zealand 2016
Beer Awards outperforming their full-strength counterparts in two
categories. DB Breweries’ Heineken Light was awarded the top
award for Best International Lager while Croucher Brewing’s 2.5%
low-alcohol Lowrider won the trophy for Best Specialty Beer.
Expect to see more barrel
aged beer on the market in
2017 and for these to become
standard in many breweries’
ranges. Two notable examples
are 8-Wired who currently have
about 200 (225 litre) barrels
full of beer and seven “foedres”
(large barrels, ranging from
1500 to 4000 litres each) and
Wellington brewery Garage
Project who have a warehouse
for the sole purpose of
experimenting with sour beers
in foedres, dubbed the ‘Wild
Beer writer Martin Craig
is dubbing 2017 “the year of
the brewpub”. With a handful
of new brewpubs opening in
2016 and at least four new brewpubs being built in Wellington’s Te
Aro district alone, a brewpub is a great gateway to the market for
brewers. It is almost 30 years since the Brewer’s Arms and Loaded
Hogs brew started this trend in the 1990s.
And lastly, more of the same as IPAs and Pale Ales continue to
dominate as the most popular beer styles. Hopefully we’ll continue
to see more-well balanced beers being brewed.
Brewer’s Guild of
A BIG YEAR FOR BEER
TO GROW AS
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56 FMCG BUSINESS - FEBRUARY 2017
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