Home' FMCG Business : FMCG FEB 2018 Contents FMCG BUSINESS IS PROUDLY ASSOCIATED WITH
[ editorial ]
The Intermedia Group Ltd
505 Rosebank Road, Avondale
Auckland, 1026, New Zealand
ph: 021 361 136
The Intermedia Group Pty Ltd
HEAD OF CONTENT
ph: 027 278 4761
NATIONAL SALES MANAGER
ph: 021 370 065
ph: 021 300 473
THE SHOUT EDITOR
ph: 021 774 080
THE SHOUT SALES MANAGER
ph: 021 256 6351
HEAD OF CIRCULATION
This publication is published by The Intermedia Group Ltd (the “Publisher”). Materials
in this publication have been created by a variety of different entities and, to the extent
permitted by law, the Publisher accepts no liability for materials created by others. All
materials should be considered protected by New Zealand and international intellectual
property laws. Unless you are authorised by law or the copyright owner to do so, you
may not copy any of the materials. The mention of a product or service, person or
company in this publication does not indicate the Publisher’s endorsement. The views
expressed in this publication do not necessarily represent the opinion of the Publisher,
its agents, company officers or employees. Any use of the information contained in
this publication is at the sole risk of the person using that information. The user should
make independent enquiries as to the accuracy of the information before relying on that
information. All express or implied terms, conditions, warranties, statements, assurances
and representations in relation to the Publisher, its publications and its services are
expressly excluded. To the extent permitted by law, the Publisher will not be liable for
any damages including special, exemplary, punitive or consequential damages (including
but not limited to economic loss or loss of profit or revenue or loss of opportunity) or
indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised
of the possibility of such loss of profits or damages. While we use our best endeavours to
ensure accuracy of the materials we create, to the extent permitted by law, the Publisher
excludes all liability for loss resulting from any inaccuracies or false or misleading
statements that may appear in this publication.
Copyright © 2018 - The Intermedia Group Ltd
ON THE COVER
CP has launched a range of delicious Authentic
Asia Duck products in New Zealand. Find out
more on pg 26.
NEW ZEALAND’S LARGEST FMCG AUDIENCE
PLUS! LEADERS FORUM n PACKAGING n SUMMER SALADS n
LEADING INDUSTRY NEWS
February 2018– Volume5 – No 1
appy New Year! We’re kicking off with a special Leaders Forum edition,
with trend predictions, new insights and tips from a wide range of
A recent Roy Morgan New Zealand SMS Survey revealed that 53% of New
Zealanders think 2018 will be ‘better’ than 2017, compared to only 26% that
say 2018 will be ‘worse’. A further 21% expect 2018 will be ‘the same’ as
2017. We are also far more optimistic about 2018 than our Australian counterparts - only 31%
of Australians expect 2018 to be ‘better’ than 2017.
Backed by rising consumer confidence, many of the world’s economies are experiencing
degrees of positive momentum. But despite optimism and future spending intentions,
shopping trends remain in flux, which means manufacturers and retailers need to stay vigilant.
Today’s shoppers are savvy and sophisticated. They can see through inauthentic advertising
and slogans instantly. Companies and brands that use honest marketing, real customer
testimonials and have a genuine connection with their audience are the ones set to thrive in
the year ahead.
There are lots of great ideas out there - we will continue to see amazing innovative products
and new digital technology emerging. Artificial Intelligence will become more advanced and
revolutionise the way we live and shop.
But there are also new challenges to tackle. China’s recent ban on the import of waste
highlights the need for domestic end-of-use solutions for our packaging. Find out more on
pg 20 and pg 34. We also take a close look at packaging design trends on pg 36-38 .
See what’s driving sales in Salads, Breads, Eggs and Poultry and check out some of the latest
product launches in this issue.
We’d love to hear about your new products, industry experiences and your opinions.
Join our daily conversations on Facebook, Twitter and Instagram, or give us a call to share
Enjoy this issue,
4 FMCG BUSINESS - FEBRUARY 2018
Links Archive FMCG Dec 2017 - Jan 2018 FMCG MAR 2018 Navigation Previous Page Next Page